KakeMi Communication Audit

On April 17th a team of nine Wharton undergrad students presented their suggestions on how KakeMi could best improve its communication methods. Some of the biggest takeaways were:

  1. The website should be updated to better incorporate value proposition.

  2. Current customers are primarily buying 90 Second Cakes as a trial which isn't conducive to customer retention.

  3. Product packaging sends an unclear message

You can watch the entire conversation here. The KakeMi presentation starts at 26 minutes.

Do you agree with their findings?

Are there other questions you would have asked the team?

Please leave a comment below.

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